For the Gamescom 2023, „The Heart of Gaming“ campaign, we teamed with inStreamly to showcase the essence of gaming: pure emotion! In an innovative campaign, we measured the heart rates of streamers in real time, visualizing the excitement of gaming.
The Challenge:
Gamescom is the world's largest gaming event – and we wanted to highlight what makes gaming so special: the raw passion, the community, and the emotions.
The Solution:
Using our innovative real-time technology, we tracked the heart rates of over 80 streamers during their live broadcasts. inStreamly then processed this data in real time, transforming it into captivating visuals and messages on the streams.
The Results:
- Over 80 streamers participated, generating a huge reach.
- Viewers were excited by the dynamic interaction between heart rate and stream content.
- The campaign demonstrated how gaming evokes emotions and connects people and communities.
We're proud of:
- Innovation: The integration of heart rate data and streaming content was a world-first in the gaming industry.
- Engagement: The campaign connected viewers with gaming in a new and exciting way.
- Impact: The campaign significantly boosted Gamescom's visibility.
The Future of Gaming:
Innovative campaigns like this tap into the heart of gaming - raw emotions and shared experiences that create lasting memories and communities. We believe that the future of gaming is about using technology to create truly unique moments and creating powerful connections between players and their games.
Let's shape the future of gaming together!
P.S.:
Looking for an innovative campaign for your company? Get in touch with us! We can’t wait to help you turn your ideas into reality.
