HypeRate partnered with THQ Nordic for a truly terrifying launch campaign. Influencers faced their worst fears in a real haunted house experience inspired by the iconic Alone in the Dark game. We tracked their fear in real time and created data-driven visuals, empowering their content in the most relatable way.

Project Details:

• Client: THQ Nordic, publisher of the iconic survival horror franchise Alone in the Dark.
• The Challenge: Collecting heart rate data offline and visualising them in real-time for post production.
• Solution:
  • HypeRate conceptualized and designed a way to integrate real-time heart-rate data into post-production.
  • We provided hardware, software, and on-site support for seamless data collection during the haunted house experience.
  • Influencers were outfitted with heart rate monitors for over 50 runs, their data mirroring the most terrifying moments in real time.
  • Our custom app and analysis powered data-driven ECG heart rate animations in Adobe After Effects to seamlessly integrate into the post production workflow of creators.
    
    Results:
• A Campaign powered by emotions: Influencers shared their most fearful moments of their experience with their communities and horror fans, reaching millions of viewers.
  Viral Game Launch: HypeRate helped position the game launch with authentic and measured emotions, building excitement and anticipation for fans to experience the most iconic and fearful moments in the game themselves.
  

How HypeRate Helped:

• Biometric Data Innovation: Along with the THQ Nordic team, we POC’d a groundbreaking new concept for media – integrating real-time heart rate data with post-production.
• Technology & Support: We ensured flawless hardware/software setup and provided on-site support for seamless data collection.

We're Proud Of:

• Innovation: This campaign pushed creative boundaries, showcasing the power of real-world data in a completely new and terrifying way for media productions.
• The Hype Factor: We contributed to create a memorable campaign created by THQ Nordic for the Alone in the Dark Launch, fuelled by authentic, measured emotions and the true horror of their loved game experience.
  
  

Want to create memorable media productions powered by real-world data? Contact HypeRate today!

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